Tag Heuer

Edouard Heuer created his first watches in 1860 in Saint Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods brand, LVMH bought nearly 100 percent of the Swiss company. The name TAG Heuer combines the acronym of Techniques d'Avant Garde and the founder's surname. 


Committed to the world of sport, particularly motor racing, TAG Heuer have created the world's most accurate timing instruments, achieving an accuracy of 5/10,000ths of a second. They have a well-earned reputation and long-standing history of producing quality Swiss timepieces at affordable prices. With a tradition spanning more than 160 years, TAG Heuer has become one of the most recognisable luxury watch brands.


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