Tudor

The Tudor trademark was registered in 1926 by Swiss watchmaking company Veuve de Philippe Hüther on behalf of Hans Wilsdorf, founder of Rolex Watches.  The purpose of this sister company was to offer Rolex quality timepieces at an affordable price point with the same Rolex reliability.

“For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that could attain the standards of dependability for which Rolex is famous, I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.”  -Hans Wilsdorf. 

Tudor debuted its Oyster collection in the mid-forties, featuring a waterproof Oyster case previously exclusive to Rolex. The French Navy was involved in field research for a Tudor diving watch and Tudor launched its first diving watch in 1954, the Oyster Prince Submariner.

A major brand relaunch took place in 2009, with a new product line, Tudor Grantour, In 2017, the "Born To Dare" campaign was launched, featuring stars such as, David Beckham and Lady Gaga, and a partnership with the NZ All Blacks and their player Beauden Barrett. Tudor were the official timekeepers of the 2019 Rugby World Cup in Japan and later the 2023 Rugby World Cup in France.